How SEO Services in India Generate Real Leads (Step-by-Step Guide)

In today’s digital-first business landscape, simply having a website is not enough to stay competitive. Thousands of businesses across India invest heavily in websites, social media marketing, and paid advertising—yet still struggle to generate consistent leads, sales, and ROI. The reason is clear: their websites are not visible on Google when potential customers are actively searching.

Every day, people search Google for products, services, and solutions using high-intent keywords such as SEO services in India, SEO company in India, best SEO services India, and SEO services in Delhi to find trusted agencies that can help them grow online. If your business does not rank on the first page of Google for these searches, you are losing ready-to-convert leads and long-term revenue to competitors who have invested in professional SEO services in India.

Businesses across India—from startups to established enterprises—choose professional SEO services in India to build long-term online visibility and predictable lead generation. A results-driven SEO company in India focuses on ethical, data-backed strategies such as technical SEO, content optimization, and authority building to ensure sustainable Google rankings and measurable business growth.

This is where professional SEO services in India become a powerful growth engine—helping your business achieve higher Google rankings, targeted organic traffic, and consistent lead generation. With the right SEO company in India, you don’t just increase visibility; you attract ready-to-buy customers who are actively searching for your products or services.

Search Engine Optimization (SEO) is not just about ranking keywords—it’s about understanding user intent, earning search engine trust, and converting organic traffic into qualified leads and paying customers. When executed by an experienced SEO company in India, strategic SEO improves Google rankings, increases high-intent organic traffic, and delivers long-term ROI. As one of the most cost-effective digital marketing strategies, professional SEO services in India help businesses of all sizes achieve sustainable online visibility, lead generation, and sales growth.

This comprehensive guide explains:

  • Why most businesses fail at SEO
  • How professional SEO services actually work
  • The real problems SEO solves for businesses
  • A detailed breakdown of SEO services
  • Specialized SEO solutions for different business models
  • A proven, step-by-step SEO process
  • How to choose the right SEO company in India
  • Why IOGOOS Solution is trusted as a growth-focused SEO agency

Why Most Websites Fail to Generate Leads from Google

Over the years, we’ve analyzed hundreds of websites across industries. A common pattern emerges: most websites fail not because their services are poor, but because their SEO strategy is either outdated, incomplete, or nonexistent.

Common Problems Businesses Face

  • Website does not rank for commercial or buyer-intent keywords
  • Traffic comes from irrelevant or low-quality searches
  • Pages lack clarity, structure, and conversion elements
  • Poor technical health (slow speed, mobile issues, indexing problems)
  • Weak authority and backlink profile
  • Heavy dependence on paid ads for leads

The result? Low visibility, inconsistent inquiries, rising ad costs, and slow growth.

A professional SEO company India focuses on fixing these problems at the root level—creating long-term, scalable growth rather than short-term spikes.

Why SEO Is One of the Most Profitable Marketing Investments

Unlike paid advertising, SEO does not stop delivering results when your budget pauses. Once your website gains authority and rankings, it continues to attract high-intent users month after month. SEO Services in India That Deliver Real Leads, Higher Rankings & Sustainable Sales Growth

Key Benefits of SEO Services in India

  • Consistent organic traffic growth
  • Higher quality leads with stronger intent
  • Improved brand credibility and trust
  • Lower customer acquisition cost
  • Long-term sales pipeline without increasing ad spend

Businesses actively searching for seo services in delhi or seo services in india are already decision-ready. Ranking for these keywords allows your brand to meet customers at the exact moment they are looking to buy.

Detailed SEO Services Breakdown (Built for Business Growth)

A reliable SEO company in India does not offer generic “packages.” Instead, it delivers customized strategies aligned with your industry, competition, and business goals.

Below is a detailed breakdown of high-impact SEO services that drive real results.

1. Comprehensive SEO Audit & Website Analysis

professional SEO services in India

Every successful SEO campaign starts with clarity. Most websites have hidden technical and structural issues that block growth.

Common Issues Identified

  • Indexing and crawl errors
  • Slow page load speed
  • Duplicate or thin content
  • Poor internal linking
  • Weak mobile optimization

Problem: Website exists but does not perform
Solution: In-depth SEO audit covering technical, on-page, and competitive gaps
Outcome: Clear, actionable roadmap focused on rankings, traffic, and conversions

2. Strategic Keyword Research & Search Intent Mapping

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Ranking for the wrong keywords is one of the biggest reasons SEO fails. Traffic alone does not generate revenue—buyer intent does.

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SEO Services India

Professional SEO services India focus on keywords that convert, including:

Why Intent Matters

  • Informational keywords build awareness
  • Commercial keywords drive inquiries
  • Transactional keywords generate sales

Problem: Traffic without leads
Solution: Intent-based keyword research and mapping
Outcome: Higher conversion rates and qualified inquiries

3. On-Page SEO That Converts Visitors into Customers

best SEO services India

On-page SEO bridges the gap between rankings and revenue. It ensures your pages communicate value clearly—to both users and search engines.

Key On-Page Elements

  • SEO-optimized headlines and subheadings
  • Natural keyword placement
  • Clear service positioning
  • Strategic internal linking
  • Strong calls-to-action (CTAs)

Problem: Visitors leave without taking action
Solution: Conversion-focused on-page optimization
Outcome: Increased form submissions, calls, and sales

4. Technical SEO for Speed, Stability & Scalability

SEO Services India

Even the best content fails if your website cannot be crawled, indexed, or loaded efficiently.

Technical SEO Includes

  • Page speed and Core Web Vitals optimization
  • Mobile-first indexing readiness
  • HTTPS and security improvements
  • XML sitemap and robots.txt optimization
  • Structured data and schema markup

Problem: Rankings fluctuate or stagnate
Solution: Google-compliant technical SEO improvements
Outcome: Faster performance, better indexing, stable rankings

5. SEO Content Marketing That Builds Authority & Trust

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Google rewards websites that demonstrate genuine expertise. Thin, generic, or AI-spun content fails to perform long-term.

High-Impact SEO Content Includes

  • In-depth blog articles
  • Service and solution pages
  • Industry insights and guides
  • Location-based landing pages

Problem: Content exists but doesn’t rank
Solution: Human-written, expert-driven SEO content
Outcome: Authority building, organic growth, improved trust

6. Ethical Link Building & Off-Page SEO

SEO services India

Backlinks remain one of Google’s strongest ranking signals—but only when built ethically.

A professional SEO company India focuses on:

  • High-authority backlinks
  • Industry-relevant placements
  • Brand mentions and citations
  • Digital PR and outreach

Problem: Low domain authority
Solution: White-hat, relevance-focused link building
Outcome: Stronger rankings and long-term credibility

Specialized SEO Services in India for Different Business Needs

Every business model requires a tailored SEO approach. The best SEO services India adapt strategy based on goals, scale, and competition.

Local SEO Services in India

local SEO services in India

Local customers search with immediate intent. If your business is not visible in local results, you lose ready-to-buy leads.

Local SEO Focus Areas

  • Google Business Profile optimization
  • Local citations and NAP consistency
  • Location-based keyword targeting
  • Reviews and reputation management

Outcome: Increased calls, visits, and local inquiries

Ecommerce SEO Services

ecommerce SEO services

Ecommerce businesses often struggle with product visibility, duplicate content, and low conversion rates.

Ecommerce SEO Solutions

  • Category and product page optimization
  • Product schema and structured data
  • Keyword mapping for buyer intent
  • Conversion-focused UX improvements

Outcome: Increased organic sales and reduced reliance on ads

Enterprise SEO Solutions

SEO Services india

Large websites face complex challenges due to scale and competition.

Enterprise SEO Includes

  • Large-scale technical optimization
  • Advanced keyword and content management
  • Multi-location and international SEO
  • Data-driven performance analysis

Outcome: Sustainable growth across competitive markets

White Label SEO for Agencies

SEO Company India

Marketing agencies often want to expand services without increasing overhead.

White Label SEO Services

  • Confidential execution
  • Fully branded reports
  • Dedicated SEO specialists
  • Scalable delivery

Outcome: Increased agency revenue and client retention

Step-by-Step SEO Process That Delivers Results

A structured SEO process ensures consistency, transparency, and measurable growth.

Step 1: Business & Market Analysis

Understanding goals, competitors, and target audience

Step 2: SEO Audit & Strategy Creation

Identifying gaps and opportunities

Step 3: Keyword & Funnel Mapping

Aligning content with user intent

Step 4: On-Page & Technical Optimization

Fixing performance and relevance issues

Step 5: Content Creation & Publishing

Building authority and trust

Step 6: Link Building & Authority Growth

Strengthening online presence

Step 7: Monitoring, Reporting & Scaling

Continuous optimization for long-term success

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SEO Services India

Why Google EEAT Matters More Than Ever

Google’s algorithm prioritizes Experience, Expertise, Authority, and Trust (EEAT)—especially for service-based businesses.

EEAT Signals That Impact Rankings

  • Demonstrated industry experience
  • Transparent business information
  • Consistent, high-quality content
  • Ethical SEO practices
  • Strong brand credibility

Websites that fail to demonstrate trust and expertise struggle to rank, no matter how aggressive their tactics are.

Why IOGOOS Solution Is a Trusted SEO Company in India

IOGOOS Solution is not just another SEO agency. It is a growth-focused SEO company in India that works as a strategic partner for businesses aiming for long-term success.

What Sets IOGOOS Solution Apart

  • Customized, business-first SEO strategies
  • Proven experience across industries
  • Strong focus on leads and conversions
  • Transparent reporting and communication
  • Ethical, Google-compliant practices

Whether you are targeting seo services delhi, seo services in delhi, or nationwide seo services in india, IOGOOS Solution builds strategies that generate measurable outcomes.


Real Results Businesses Can Expect from SEO

  • Higher keyword rankings
  • Increased qualified leads
  • Improved conversion rates
  • Stronger brand authority
  • Sustainable sales growth

SEO is not an expense—it is an investment that compounds over time.


Final Thoughts: Turn Your Website into a Sales Asset

If your website is not generating consistent leads, it is underperforming. With the right strategy and the right SEO company India, your website can become a powerful, predictable sales channel.

Partnering with IOGOOS Solution, a provider of best SEO services India, means investing in visibility, credibility, and long-term growth.

Now is the time to stop chasing traffic—and start converting it.

Below are some of the most common questions and answers related to SEO services that visitors often search for and ask.

What are SEO services and why are they important for businesses?

SEO services help improve a website’s visibility on search engines like Google by optimizing content, structure, and authority. Professional SEO services in India help businesses attract high-intent users, generate qualified leads, build brand credibility, and achieve long-term sales growth without depending heavily on paid ads.


How long does SEO take to show results?

SEO is a long-term strategy. Most businesses start seeing noticeable improvements within 3–4 months, while competitive keywords such as seo services delhi or seo company in india may take 6–9 months for strong rankings. The results, however, are sustainable and compound over time.


Why choose an SEO company in India instead of freelancers?

A professional SEO company in India offers structured processes, experienced specialists, advanced tools, and accountability. Unlike freelancers, an established agency ensures consistency, scalability, transparent reporting, and long-term strategy execution.


Are SEO services suitable for small businesses and startups?

Yes. SEO services are highly effective for startups and small businesses because they deliver long-term visibility at a lower cost compared to paid advertising. Local SEO services in India are especially powerful for small and location-based businesses.


What makes IOGOOS Solution different from other SEO agencies?

IOGOOS Solution focuses on revenue-driven SEO, not just rankings. The agency follows ethical SEO practices, customized strategies, transparent reporting, and a strong focus on leads, conversions, and business growth.


Do you offer Local SEO services in India?

Yes. IOGOOS Solution provides Local SEO services in India, including Google Business Profile optimization, local keyword targeting, citations, and review management to help businesses dominate local search results.


Can SEO help ecommerce websites increase sales?

Absolutely. Ecommerce SEO services focus on product and category optimization, buyer-intent keywords, and conversion-focused improvements that directly increase organic sales and reduce dependency on paid ads.


Is SEO better than paid advertising?

SEO and paid ads serve different purposes. Paid ads deliver instant traffic, while SEO builds long-term visibility and trust. Businesses using SEO services in India often experience lower acquisition costs and more consistent leads over time.

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SEO Services India

How Laravel Development Services in Do Gives a Boost to your Business

Which is probably the most optimal PHP based mostly framework available for sale nowadays? If laravel Development services are exactly what came to your thoughts, you are just right! And contains to be, since it has the prospective to create the fantastic custom web applications. This is exactly what the micro, medium and small businesses look for. It really is simple. It really is fast. It gets the least scope to be wrong.

Laravel development services in India invigorate businesses by providing scalable, efficient solutions tailored to unique needs. Leveraging the power of this versatile PHP framework, businesses experience accelerated development cycles and enhanced performance. With a skilled workforce adept at harnessing Laravel’s capabilities, companies gain a competitive edge through streamlined processes and robust web applications. By capitalizing on the expertise and innovation offered by Indian developers, businesses witness significant boosts in efficiency, productivity, and overall success.

If you’re looking for web Development or an e-com website for the startup, you will need something that offers you more teeth to bite. You will want web design services that not merely satisfy your unique needs. Actually, you will need a Framework, which satisfies numerous needs. Well, a laravel Development Services in India is with the capacity of doing this.

So, why is Laravel Development Services in India the best option for you yourself to boost your Business?

Outrageous Popularity (Laravel Development services in India)

You don’t desire to be in times where you search for change in your online application and you also lack assets while generating those changes. A lot the more options you obtain, the simpler it gets for you yourself to deliver. In the end, any eCommerce website design service provider will deliver the best answers to their customers. The solutions usually are advantageous for firms. Tell us how laravel can provide this for you.

Laravel is among the most trending & most popular frameworks on the market. What it could do for you personally is that you will get the help of a residential area of laravel Developers. Thousands of skilled and innovative web designers can resolve your issues anytime and anyplace. It even offers excellent paperwork amongst numerous php frameworks. This assists your developers to utilize and find out about various laravel components.

Amplified Performance

One of the better marketing approaches for any business will be promoted through person to person. Person to person publicity can perform wonders for just about any company. A Laravel development company would like to boost the business of its clients to gain a reputation. Laravel allows overall performance enhancement from the built apps. The performance from the apps developed will be faster. Actually, the development of the apps also requires a lesser timeframe. In short, it could easily add versatile features to an application.

Laravel Development Services in India supports many caching systems like Memcached and Redis natively. What it could do is, it could amplify the performance from the apps built deploying it. In fact, you can even configure several caching systems in Laravel. Laravel does indeed give you more teeth to bite! Its document cache driver stores various cached objects within the file system. Thus giving you a chance to develop applications rapidly. The faster you build the app, trigger faster revenues.

Simplified Authentication

An owner of the web application would like to make sure that the users are usually genuine. That’s, the users are in fact who they claim to be. You’ll want to keep carefully the unauthorized users from gaining usage of paid resources. Laravel makes the execution of authentication simpler. While providing a seamless solution to organize logic, in addition, it provides from the box configuration. You can even have to control the usage of resources. This makes certain that unauthorized users stay distant from their own valuable resources.

Rigorous Security

When you own an e-com business where all of your resources and privacy of the client data reaches risk. Your organization needs a risk-free system. Laravel is really a highly secure system. It provides strenuous security against many threats. One’s body is secure against risks such as for example SQI injections and cross-site forgery demands.

Your codebase is also remarkably guarded. This enables your online app to execute seamlessly without security threats. It can help in reducing the chance factor. This is actually the main aim of any Laravel development company.

Time is Money

The web application development using Laravel is simpler and faster. It generally does not need development using complex codes. The best of laravel is a MVC framework. This gives the entire needed infrastructure, which needs for building websites. Therefore it also saves an ample amount for development. On a regular basis spent in Designing, templating, configuration security, etc, might have a productive use. The additional time you save or use productively; it eventually results in higher revenue generation.

Attract more Audiences

The assistance to offer laravel Development companies is wide-spread. Among the great things about a laravel Web development is that it empowers you for developing a multilingual application. By causing the most from the laravel framework that is achievable. Moreover, when you yourself have a multilingual app, you’re liable to reach more amounts of people with ease. Actually, the app is a feature and scalable. In addition, the technology does apply to any browser or device. This may attract increased traffic towards your business web app.

Traffic Management

It’s true that your online app will attract increasingly more traffic someday or even today. Now, the more traffic a web app gets, the more are the number of requests it requires to take care of every second. This implies that the hosting of the application will undoubtedly be costly. Sometimes even the webserver can go wrong with data loss. You don’t desire to be in this example!

Laravel Development Services in India is among the best solutions for increasing the revenues of your business. It requires extremely less time for the development of a web app using Laravel. Development using laravel is simple and fast. The number of developing options you obtain due to its astounding popularity. Whenever your web app is capable of doing faster with endless complex features with simplicity, it really will attract more amount of users. The security features and the lucid traffic management will be the supreme requirement of any growing business today. All these gel up together with each other to improve your earnings

Also Read: SEO Services in India

Using Social Networks to get more Google Juice

Hello readers, I hope you are benefiting from Part 1 and Part 2 of Google Juice: Hard to Get but Tasty to Drink Series. As promised, I am here with Part 3 of this Google Juice Series in which I am going to share with you a very effective trick to place your website quicker and higher up in Google Search results.

Leveraging social networks to enhance your Google ranking, involves strategically sharing content across platforms like Facebook, Twitter, LinkedIn, and Instagram to drive traffic back to your website. By creating shareable, high-quality content and engaging with your audience through comments, shares, and likes, you increase your online visibility and social signals, which are indirect factors Google considers for ranking. Additionally, social media profiles and posts often appear in search results, further boosting your online presence. Collaborating with influencers and encouraging user-generated content can amplify your reach, leading to more inbound links and higher search engine visibility, ultimately enhancing your site’s SEO performance.

Are you wondering how promoting your pages on Social Networks can get you more Google Juice? Well, let me explain this with an example:

Search Google for the term Floral V/S Grunge, the first result will point you to one of my earlier posts. Now take a closer look at the other search results.

Did you notice something? Observe a bit carefully and be surprised! You’ll see that the Floral VS Grunge post is listed on almost all major services like Flickr, Digg, BlogCatalog, Twitter, Friendfeed, Facebook, and many more. And all of them are indexed in Google and on the very first page!

Wow! How does it all work?

This is no big secret! It’s only a technique for some Google Juice from various social networking websites. All the services that you saw in the search results are those communities-based social networks that I use to keep in touch with my friends, family, and lovely readers. All I did after publishing a post was to share the Post Title and the Permalink with all my contacts on different social networks.

Also SEO improves website visibility in search engine rankings through keyword optimization, quality content, and backlinks. Social media boosts this by driving traffic and increasing engagement, signaling to search engines the relevance and authority of your site, thereby enhancing its ranking and visibility.

This way I get a lot of people to visit my posts on the website and the real magic is Google Juice that comes along.  When you search for relevant terms, many of the listed results will point to your post/page either directly or indirectly. You get the point, right!!

But isn’t this spamming?

No. It is absolutely not. I just shared my post with only my contacts that have chosen to receive updates from me. People follow me on Twitter because they want to keep a track of whatever I do. Subscribers want me to update them with new posts and pages. If I set my Facebook, Orkut, or IM status to a link pointing to my blog posts, I am not spamming anyone’s social profiles or emails!

I am not sending anyone any emails to buy my services whatsoever. I just created something and I am sharing it. Sharing is caring, not spamming!

So, how do I go about with this?

Start using social networks. Create an account on MyBlogLog (Yahoo), BlogCatalog, Twitter, Friendfeed, Facebook, Twitter, StumbleUpon, Digg, Plurk, Del.icio.us, etc. There are hundreds of them all around the Internet. Find some time to read reviews and do research on which ones will be the most useful for you and how much time you can spare to spend on these. What I feel is that the few moments you can spare to spend on promoting your posts effectively for a little extra Google Juice. Worth it, man!

And, to make your life easier…

Now, I am going to recommend to you, an awesome service that will save you a lot of time and effort. It’s definitely going to make your life a lot easier! Ping.FM is a service that you can use to share your stuff and thoughts on multiple websites with just one click. It is exactly like the website puts it, “Ping.fm is a simple service that makes updating your social networks a snap.”

I know time is precious, and so here you go with Ping.FM, But some more icing on the cake is always nice. So I’d further go on to share this nifty Firefox Add-on – PingFire. PingFire is a Firefox add-on for Ping.FM service. It adds a tiny button in your browser which helps to use this service with great ease and comfort.

To use PingFire, you need to update your username and application key in the add-on options. You will find your application key at //ping.fm/key/ and you need to be logged in to Ping.fm to access this URI. So go ahead, implement these simple tips and extract some Google Juice out of social networks that you use.

I hope you enjoyed reading this post and learned something new! I’ve more in store for you but I’ll keep them for a later post. Please feel free to share some of your SEO tips. Drop us a comment using the form below. Your comments and feedback are valuable and much appreciated.

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How-To: Copy current directory path in Terminal

While working on multiple projects I always need to copy the current path of a directory in Terminal. I used to use the command pwd in the terminal that prints the current directory path in the terminal and then I have to select the path with the mouse to copy and paste the same where I needed.

I hate to use the mouse as it wastes a lot of time and to save time and copy the current path without selecting it with the mouse, I found this command and use it all the time.

pwd | pbcopy

This command will copy the current directory path to the clipboard and we can then press CMD+V (CTRL+V for Windows) to paste the path wherever needed.

I hope this will help someone save time and be more productive.+

Website Design Services

Revamp your online presence with our top-notch website design services! Elevate your brand and capture your audience’s attention with stunning, responsive designs tailored to your unique needs. Our skilled team blends creativity with functionality, ensuring a seamless user experience that drives results. From eye-catching visuals to user-friendly navigation, we prioritize every detail to make your website stand out. Let us transform your vision into a captivating digital reality. Contact us today for expert website design services that leave a lasting impression. Your success is our priority!

Let’s have a quick call to discuss our approach develop website.

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Best SEO Company to position your website in the local search!

Are you the owner of a local business? Do you have a website? Then it is the best time to hire the Best SEO Company. Why? Because Google is betting on giving visibility to local businesses in 2023. Many local business owners understand the importance of local SEO. But they don’t know how to start it. Unfortunately, they end up generating quality leads. The only way to do it is to trust the professional.

So, are you serious about growing your business? In this case, ranking in both the local map package and organic search results is essential.

Why is Local SEO important?

There are ten times more local businesses than large companies. And this translates into money for Google. It is why Google is giving an absolute priority to local companies. As a result, SMEs can have more significant benefits over big brands within a specific geographical area. However, local SEO services play a vital role when it comes to attracting local customers. As a result, your brand gets efficient visibility and increase sales in a specific geographic area.

Local users search the Internet to find a local business. If your website has no potential, then it will not rank in the local search. It is as simple as it sounds. You need to know all the aspects that are necessary to implement in a web page. It is the only way you can reach all these mobile users. For a business website to work well, it must have a robust design. Also, there are other aspects to consider. The website must be responsive. It must also have a smooth User Interface. As a result, SEO experts can better optimize your site.

Do you want to take your business to a whole new dimension of digital competitiveness? Then hire the most prominent Website Designing Services online at affordable prices.

Affordable SEO Services bring results in your business. Watch out the full video for more details.

Are you ready to achieve higher local visibility?

The primary objective for all SMEs is to get a higher number of local leads. It is crucial if you need a robust online presence. SEO is not about implementing old methods and gain superb results instantly. It requires knowledge, market analysis, contents, campaigns, new strategies, and much more.

Investing in SEO and any other sector of digital marketing poses a significant risk. If you hire an average digital marketing company, the risk is even higher. What is the meaning of investing a lot if you don’t get the proper result? You need to hire an affordable SEO Services.

If you want to avail of affordable SEO services to your website, it is best to hire IOGOOS Solutions. This company has extensive professional knowledge. It also has positive reviews, an excellent online reputation, and robust technical teams. They will guide you to achieve your goal.

The importance of local SEO

Investing in SEO and digital marketing is a reality. Generating visits to the website is essential. The arrival of the Internet in the economy has revolutionized the understanding and doing business around the world. And the only thing companies can do to achieve this goal is to invest in the best SEO services. If there are no visitors, you will have a palace in the middle of the desert.

Local SEO is a set of optimization techniques for sites, blogs, and pages on the web. It may sound simple, but it is not. As a result, we recommend you to hire the Best SEO Company online at affordable prices. Remember that achieving a good position takes a lot of time and effort. It is time to enhance the potential of your business by implementing master SEO strategies.

Talk to an SEO specialist from IOGOOS Solutions which is also the Top Laravel Company now.

How do growing organic traffic and increasing website visitors generate leads and revenue?

We need to perform the following step to get more online traffic, leads, and sales:

On-Page SEO


On-page SEO is the foundation of any good digital marketing strategy. The business websites need to be optimized for both users and search engines that help to found and engaged visitors. This is one of the first things SEO Experts will tackle to get your website ranking.

The SEO experts will do keyword research on your products/services, optimise website titles and meta information, add internal/external links, content write and perform an SEO audit to see how perform benchmarking.

Off-Page SEO


Off-page SEO is more than just linking building & backlinking to websites. It also includes brand mentions, content marketing, citations, social media, reviews, and more. If you want your website to gain a competitive advantage in the Google search results, off-site SEO is the key task to perform.

This SEO service includes analysing your competitors for easy backlinks, sourcing guest post opportunities, finding unlinked mentions, paying for advertorial articles, and finding broken links among many other strategies.

Technical SEO


Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).

There are many SEO consultants in world struggle with technical SEO, because they are not a technical person or don’t have developers on their team to handle the work. This then leads to outsourcing and poor quality results.

Another example of technical SEO would be building an XML sitemap for your website. The first major step in establishing a technical SEO strategy is setting up your website correctly so every page functions as it should. Google (and other search engines) crawls this file to understand your site better.

By following these guidelines, you can help to ensure that the security and structure of your site meets the expectation of search engine algorithms, and is rewarded in search results accordingly.

Use SSL


Website must be user & mobile friendly
Speedup your website and must be load under 2 second.
Fix duplicate content issues
Create & regular update XML sitemap
Consider enabling AMP
Add structure data markup to your webite
Register website with google search console and bing webmaster tools

Local SEO


Local SEO services are digital marketing services that help businesses appear in search results for location-related searches, such as for users in close proximity to the business. For example, local SEO can help a pizza shop rank for the search query “pizza near me” in searches by nearby users.

If your business has a physical location or services specific geographic areas, you can benefit greatly from this. Nearly 56% of all Google searches are for local products/services. This means if your business isn’t locally optimised by a professional, you could be missing out on those leads.

If you need any further assistment and our digital marketing services. You can drop a email at info@iogoos.com

Google Juice: Hard To Get But Tasty To Drink! Part-1

What is Google juice anyway?

If you’ve been blogging for a while I am pretty sure you are not new to this term. For everyone else, I’ll take a few words to explain what it is and how to get it to save you valuable time and several hours of study and research.

In search engine optimization (SEO) terminology, Google Juice is a term that means the unique visitors coming to your website from search engines (primarily Google, because of its domination in the Search Engine market). This is also known as organic traffic which only stops by if your website is optimized for search engines like Google, Yahoo, MSN, etc.

Importance of Google Juice

The more you get, the better it is for you. As per the research done by forrester.com, 80% of Internet users find websites by searching for keywords on popular search engines like Google, Yahoo, MSN Live, Ask, etc. and it’s really important that your web pages are listed in the results. If for a particular search term, pages from your website are listed on the first page of the search results then you are going to have loads of visitors stopping by your website if they are looking for that search term or related stuff.

Pages from your websites stand a chance of getting some visitors even if they are listed on the second or even third page of the search results. Otherwise, you shouldn’t (actually, you can’t!) expect significant traffic coming in from Search Engines unless the person who’s looking for something is patient enough to dig a couple of pages of search results for some search term.

How well are you ranked in Search Engines?

Technically speaking what makes your web presence known is your search engine ranks. Simply put, how well you are known online is determined by the rank your website enjoys in search engines. Page Rank (PR) by Google is one such important metric assigned to websites listed in Google Search Results which webmasters and advertisers often use to judge the quality of a website. The higher it is (on a scale of 10), the better a website is considered, and the higher it is listed in Google Search Engine Results. Obviously, it enjoys more Google Juice than lower-ranked websites.

Get listed in Google within 30 minutes

All those SEO and Make Money Online websites next door will try to show you ways to scale the first page of Search Engine results once you’re listed but what they won’t tell you is how to get listed in Google search results within 30 minutes!

We’ll consider scaling the front page of search results in a later post in the SEO series but right now concentrate on how to get your web pages listed so soon.

This post is the first part of this series (Get Listed in Google within 30 minutes) and will be focused on websites and blogs built with WordPress as CMS. However, a lot of these tips apply to static websites as well. So, let’s start sharing best practices…

WordPress Plugins and SEO

With the popularity of WordPress and the contributions of the WP community, managing websites and implementing SEO has become a lot easier. There are various WordPress plug-ins that are available for SEO purposes but the 2 plug-ins I would like to recommend to you are:

1. Google XML Sitemaps
This plug-in will create a Google sitemap compliant XML-Sitemap of your WordPress blog. It supports all of the WordPress-generated pages as well as custom ones. Every time you edit or create a post, your site map is updated and all major search engines that support the site map protocol, like ASK.com, Google, MSN Search, and YAHOO, are notified about the update.

Once you activate this plug-in go-to plug-in settings and create the sitemap for the first time. You can see the output with this URI: //www.your-domain.com/sitemap.xml. Now we have our sitemap ready so let’s tell Google about it. Type //www.google.com/sitemaps in your browser and log in with your Google ID and Password.

On this website you can submit your sitemap to Google and Google will start indexing your website. This process requires site verification where you need to add a Meta tag or upload an HTML file to your web server. It’s very easy to complete and you can get step-by-step instructions on the Google website.

2. All in One SEO Pack
This plug-in optimizes your WordPress website/blog for Search Engines. It automatically optimizes page titles for search engines and generates META tags. This avoids the typical duplicate content found on WordPress blogs. For WordPress 2.7 (the latest version) you don’t even have to look at the options, it works out of the box. You can override any title and set any META description and any META keywords you want while writing the posts or pages. You can fine-tune almost everything related to search engine optimization. To get the most out of it, do a little keyword research for the content and use the best keywords while writing the posts and pages.

Tomorrow, I will further dig into SEO stuff relating to getting listed in Google within 30 minutes of updating your blog/website. The next thing I’ll talk about is services that your WordPress can automatically ping and notify them about updated content. I’ll also tell you how to fine-tune your link structure (permalinks) as they are not very search engine friendly by default. Stay tuned…

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Google Juice: Update Services and Optimize Link Structure

Hello again. So, after reading Part 1 do you still think getting that tasty Google Juice is all that difficult? No, it isn’t. You just need to be right with the basics. After talking about WordPress Plugins to assist you in SEO, today we’re going to talk about how to ping Site Update Services from your WordPress website and about tuning your web site’s link structure (permalinks).

Pinging Site Update Services

As this WordPress Codex page explains,

Update Services are tools you can use to let other people know you’ve updated your blog. WordPress automatically notifies popular Update Services that you’ve updated your blog by sending a XML-RPCping each time you create or update a post. In turn, Update Services process the ping and updates their proprietary indices with your update. Now people browsing sites like Technorati or Sphere can find your most recent posts!

There are several site update services up and running which you can add in WP-admin >> Settings >> Writing, in the update services section. Add one service URI per line. Once you update your WordPress website with a new post or new page, these services will automatically be pinged. Then these pings are processed and associated indices (plural of index) are updated with your update.

You can have a list of active update services from this WordPress Codex page and copy them into your update services section (WP-admin >> Settings >> Writing). As easy as that!

Having title of the post or keywords from the post in the URI of your web page is obviously better than having numbers, question marks and other symbols. Not only humans can identify the subject of the page from its URI but search engines also find it easier to identify and assort web pages in this manner. A link like this: https://www.iogoos.com/using-social-networks-to-get-more-google-juice/ tells you and Google bots clearly what the page is going to be about. However the WordPress default, which for the same page is //iogoos.com/blog/ (click to see that it’s actually the same!), which is not at all intuitive.

You can easily figure it out that if you are Google’ing from a specific keyword then obviously the results will list URI with these keywords in the link higher than the URI containing numbers and/or symbols.

Note that this tip is very effective for static websites as well. Always name and link your website and web pages with the title of the page, or keywords relating to the subject of the page instead of serial numbers.

You can learn furthermore about what permalinks are and how to use them on Using Permalinks page of WordPress Codex. The WordPress default link structure, also known as the Ugly permalinks structure is the least SEO-friendly link structure. However, changing your permalinks is easy.

On logoos and my other websites, I am using /%category%/%postname% structure which has remained pretty fruitful for me. You can optimize your own links by following these steps:

  1. Log in to WordPress Admin Area
  2. Open the Settings Menu and Click Permalinks
  3. Click Custom Structure and customize the link structure.

Refer to the Using Permalinks page to see various tags that you can use.

Please note that websites hosted on Windows-based hosts (Microsoft IIS Servers) experience issues setting up SEO-friendly pretty permalinks. So in case you’re on such a one, stick to the ugly or almost pretty permalinks to avoid issues, or migrate to a Linux-based host.

Pinging a maximum number of Site Update Services and tuning your link structure play a good deal to get you listed in Google search results or other search engines in less than 30 minutes! Try implementing these magic tricks on your website and let me know how well did they work out for you.

And for the next part of this series, we are going to discuss how to use various social networks to promote our websites and blogs. We’ll talk about what all services you can use and how they are important for you and your website. Till then, see you.

Using Social Networks to get more Google Juice

Hello readers, I hope you are benefiting from Part 1 and Part 2 of Google Juice: Hard to Get but Tasty to Drink Series. As promised, I am here with Part 3 of this Google Juice Series in which I am going to share with you a very effective trick to place your website quicker and higher up in Google Search results.

Are you wondering how promoting your pages on Social Networks can get you more Google Juice? Well, let me explain this with an example:

Search Google for the term Floral V/S Grunge, the first result will point you to one of my earlier posts. Now take a closer look at the other search results.

Did you notice something? Observe a bit carefully and be surprised! You’ll see that the Floral VS Grunge post is listed on almost all major services like Flickr, Digg, BlogCatalog, Twitter, Friendfeed, Facebook, and many more. And all of them are indexed in Google and on the very first page!

Wow! How does it all work?

This is no big secret! It’s only a technique for some Google Juice from various social networking websites. All the services that you saw in the search results are those communities-based social networks that I use to keep in touch with my friends, family, and lovely readers. All I did after publishing a post was to share the Post Title and the Permalink with all my contacts on different social networks. This way I get a lot of people to visit my posts on the website and the real magic is Google Juice that comes along.  When you search for relevant terms, many of the listed results will point to your post/page either directly or indirectly. You get the point, right!!

But isn’t this spamming?

No. It is absolutely not. I just shared my post with only my contacts that have chosen to receive updates from me. People follow me on Twitter because they want to keep a track of whatever I do. Subscribers want me to update them with new posts and pages. If I set my Facebook, Orkut, or IM status to a link pointing to my blog posts, I am not spamming anyone’s social profiles or emails!

I am not sending anyone any emails to buy my services whatsoever. I just created something and I am sharing it. Sharing is caring, not spamming!

So, how do I go about with this?

Start using social networks. Create an account on MyBlogLog (Yahoo), BlogCatalog, Twitter, Friendfeed, Facebook, Twitter, StumbleUpon, Digg, Plurk, Del.icio.us, etc. There are hundreds of them all around the Internet. Find some time to read reviews and do research on which ones will be the most useful for you and how much time you can spare to spend on these. What I feel is that the few moments you can spare to spend on promoting your posts effectively for a little extra Google Juice. Worth it, man!

And, to make your life easier…

Now, I am going to recommend to you, an awesome service that will save you a lot of time and effort. It’s definitely going to make your life a lot easier! Ping.FM is a service that you can use to share your stuff and thoughts on multiple websites with just one click. It is exactly like the website puts it, “Ping.fm is a simple service that makes updating your social networks a snap.”

I know time is precious, and so here you go with Ping.FM, But some more icing on the cake is always nice. So I’d further go on to share this nifty Firefox Add-on – PingFire. PingFire is a Firefox add-on for Ping.FM service. It adds a tiny button in your browser which helps to use this service with great ease and comfort.

To use PingFire, you need to update your username and application key in the add-on options. You will find your application key at //ping.fm/key/ and you need to be logged in to Ping.fm to access this URI. So go ahead, implement these simple tips and extract some Google Juice out of social networks that you use.

I hope you enjoyed reading this post and learned something new! I’ve more in store for you but I’ll keep them for a later post. Please feel free to share some of your SEO tips. Drop us a comment using the form below. Your comments and feedback are valuable and much appreciated.

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Why I use WordPress as CMS?

If you think WordPress is yet another blogging platform, take a quick look at other pages of iogoos.com (right from the homepage). Do you really think we could do this with  “Just-Another-Blogging-Software”? Absolutely not!!

Custom Pages, Custom Widgets, Photo Galleries, Portfolio, eCommerce! What, out of these, and even more hasn’t been set up using WordPress.

Only recently, I updated my portfolio with more websites that I had finished, which were not under non-disclosure policy. After adding these projects in my portfolio, I realized that in accomplishing 90% of my work, WordPress plays the role of a CMS. With all the work done so far I am amazed by just how much of its capability I have discovered and how much of it is still unknown to me. Here are a few things that my clients ask when I recommend using WordPress, even for static websites, and what I’ve to say to back my recommendation.

Is it easy to use?

It is The Most Robust and Feature-Filled Platform, which is not only easy to use, but also, very much user friendly. So far all my clients are really happy with the decision to use WordPress as a backend. Moreover, WordPress.tv has made our lives much easier. I refer my clients to this website to learn the features and backend functionality while I am busy creating the best solutions for their requirements.

I need a blog as well…

I guess everyone has realized the value of blogging for their personal and professional web presence by now and most of my clients ask for a blogging platform with a unique and custom website design. It’s really easy to create a few custom pages within WordPress, rather than, creating a WordPress theme that matches the website design. And its really easy to embed WordPress features on these static web pages.

What about Search Engine Optimization?

I am pretty sure you are not new to this term and would want your website to be listed in top search results. With WordPress, you can use plugins like All in One SEO Pack, just to name some, that does most of the work without user intervention. SEO is a wide topic and there’s a lot that needs to be done to achieve good search engine rankings. However, a WordPress installation with a few plugins can help you get there without much hard work. You might want to check a few posts I have written on search engine optimization.

What all WordPress can do?

Honestly, I can’t deny that after using WordPress I haven’t even cared to search for any other CMS. WordPress is an amazing platform which can be customized to create Personal websites, Portfolio, e-Commerce, Galleries and Photo Blogs, Magazine or News websites, Article Libraries and a lot more. If you are comfortable with custom functions and template tags you can actually do wonders with just a single custom WordPress theme.

I don’t know programming?

While creating websites for my clients, I make sure they don’t have to spend their valuable time learning xHTML/CSS to update their websites. I have taken WordPress customization to next level where it provides a separate section in admin area to update the front end of our custom themes. It also has WYSIWYG capabilities where you can update and stylize the content which is not a part of WordPress post or page.

Moreover, these custom functions don’t save any data in core WordPress database tables (wp_options) so there’s no chance it won’t work with any other plugins and features.

Here’s a screenshot of Custom Theme Options I provide to make my client’s life a bit easier.

Theme settings

That’s not all, to add a few more features in the list…

  • WordPress is Free and Opensource
  • WordPress is easy to install and upgrade
  • WordPress is standard compliant
  • WordPress is Popular (CNET, Ford, ZDNET and various other popular sites has used WordPress as a CMS)
  • Free support from a vibrant and amazing community of developers and contributors
  • Huge amount of documentation is available
  • Plugins are available for almost everything you can think of

I bet no other CMS can compete with this master piece. If you are using WordPress as CMS please drop your website links in comments. Don’t try to spam as a very powerful spam protection plugin (Akismet) comes with its default installation 😀

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