How SEO Services Improve Results Over Time

 

A Long-Term Growth Strategy for Sustainable Business Success

Search Engine Optimization (SEO services) is not an overnight marketing tactic. Unlike paid advertising, where visibility stops the moment you pause the budget, SEO works as a long-term digital growth engine. When executed correctly, SEO services improve results over time by aligning your website with how search engines evaluate relevance, authority, trust, and user experience.

Businesses that invest in professional SEO services consistently see higher search visibility, improved organic traffic quality, stronger brand authority, and sustainable lead generation. This is why SEO remains one of the most cost-effective and scalable digital marketing strategies for businesses of all sizes.

SEO services improve results over time by aligning your website with how search engines evaluate relevance, trust, and user experience. As technical issues are fixed, content is optimized for real search queries, and authority grows through consistent signals, websites begin to rank for more keywords and attract higher-quality organic traffic. This steady improvement is why businesses that invest in long-term SEO services often see stronger visibility, better engagement, and more reliable lead generation month after month rather than temporary spikes.

Search Engine Optimization or SEO Services super essential for business. SEO Experts are especially professional in their job and provide the best to their and client website. The SEO Specialist works on various services to optimize websites. This is the reason why you need to hire top, trustworthy, and affordable SEO Services. Before finalizing for SEO Company for your business, must know that are they capable to assist in technical strategies. Go a thorough study about the SEO Company and make a question how they will help in business expansion. With the assistance of an SEO Expert, you can expect a higher ranking on Google for branding and generate organic reach potential.

In this guide, we’ll explain how SEO services deliver compounding results, why patience and consistency matter, and how choosing the right SEO company in India—such as IOGOOS Solution—can help your business grow month after month.

Understanding SEO Services and Why They Matter for Business Growth

SEO services involve a combination of technical optimization, content strategy, keyword targeting, and authority building to help websites rank higher on search engines like Google.

Search engines aim to deliver the most relevant and trustworthy results to users. SEO specialists work to ensure your website meets these expectations by:

  • Making your website technically sound

  • Creating content aligned with real user search intent

  • Improving user experience and engagement

  • Building authority through ethical (white-hat) SEO practices

Unlike short-term campaigns, SEO creates long-lasting digital assets that continue generating traffic and leads over time.

Why SEO Results Take Time (And Why That’s a Good Thing)

Many businesses ask, “Why does SEO take so long?”
The answer is simple: Google rewards consistency and trust, not shortcuts.

SEO Is a Trust-Building Process

Search engines evaluate websites based on signals such as:

  • Domain history and credibility

  • Content quality and freshness

  • User engagement metrics

  • Backlink authority

  • Technical performance

These signals strengthen gradually, not instantly. As your website improves across these areas, search engines gain confidence in ranking your pages higher.

This gradual growth is exactly what makes SEO stable, reliable, and scalable.

Phase-Wise Breakdown: How SEO Services Improve Results Over Time

Phase 1: Website Audit and Technical Foundation (Month 1–2)

A professional SEO company starts with a comprehensive website audit, identifying issues that block indexing or ranking.

Key activities include:

  • Crawl and indexability analysis

  • Fixing broken links and crawl errors

  • Improving site speed and Core Web Vitals

  • Mobile responsiveness optimization

  • URL structure and internal linking improvements

  • Schema markup implementation

At this stage, your website becomes search-engine friendly, laying the groundwork for future growth.

Phase 2: Keyword Research and Search Intent Optimization (Month 2–3)

SEO experts research high-value keywords based on:

  • Search volume

  • Competition level

  • User intent (informational, transactional, navigational)

  • Business relevance

Rather than chasing random keywords, top SEO services focus on keywords that attract qualified traffic—users who are genuinely interested in your services.

Examples include:

  • SEO services in India

  • Best SEO company India

  • Affordable SEO services for businesses

  • White label SEO for agencies

Targeting the right keywords ensures traffic quality improves, not just numbers.

Phase 3: Content Optimization and Topical Authority (Month 3–6)

Content is the backbone of SEO success.

Professional SEO specialists optimize:

  • Page titles and meta descriptions

  • Headings (H1–H6) for clarity and structure

  • Keyword placement and semantic relevance

  • Internal linking for topical depth

  • Content readability and user engagement

Instead of keyword stuffing, modern SEO focuses on answering user questions thoroughly. Over time, this builds topical authority, helping your site rank for multiple related keywords.

Phase 4: Authority Building and White-Hat Link Acquisition (Month 4–9)

Authority signals play a major role in long-term rankings.

A trustworthy SEO company uses white-hat SEO techniques, such as:

  • High-quality backlink acquisition

  • Brand mentions and citations

  • Guest posting on relevant industry websites

  • Local SEO optimization for geographic relevance

As your authority grows, Google begins ranking your website more consistently—often across multiple keywords at once.

Phase 5: Performance Tracking, Refinement, and Scaling (Ongoing)

SEO is never “done.”
Top SEO services continuously analyze:

  • Keyword rankings

  • Organic traffic trends

  • Conversion rates

  • User behavior and engagement

  • Competitor movements

This data is used to refine strategies, scale winning content, and adjust campaigns to changing search trends.

Benefits of Long-Term SEO Services for Your Business

1. Sustainable Organic Traffic Growth

SEO builds traffic that doesn’t disappear when budgets stop.

2. Higher Lead Quality

Users searching organically have strong intent, leading to better conversions.

3. Improved Brand Visibility and Trust

Top rankings increase credibility and brand recognition.

4. Cost-Effective Marketing

SEO delivers higher ROI compared to paid ads over time.

5. Strong Competitive Advantage

Businesses investing in SEO early gain long-term dominance in their niche.

Why Hiring the Right SEO Company Is Critical

Not all SEO services deliver results. Choosing the wrong provider can lead to:

  • Poor indexing

  • Google penalties

  • Wasted time and budget

  • No measurable ROI

Before hiring an SEO company, ask:

  • Do they follow white-hat SEO practices?

  • Can they explain their technical SEO approach clearly?

  • Do they provide transparent reporting and measurable KPIs?

  • Do they focus on long-term growth, not shortcuts?

A reliable SEO partner acts as a strategic growth consultant, not just a service provider.

Why Businesses Choose IOGOOS Solution for SEO Services

IOGOOS Solution is a trusted SEO company in India delivering result-driven, ethical, and scalable SEO services for businesses worldwide.

What Sets IOGOOS Apart?

  • 100% White-Hat SEO Techniques

  • In-depth Technical SEO Expertise

  • Data-Driven Keyword & Content Strategy

  • Transparent Reporting & Measurable Results

  • Customized SEO Solutions for Every Industry

Our SEO Services Include:

  • Complete Website SEO Audit

  • On-Page and Technical SEO Optimization

  • High-Quality Content Strategy

  • Keyword Research & Mapping

  • Local SEO and Global SEO Campaigns

  • White Label SEO for Agencies

We don’t chase rankings alone—we focus on traffic quality, lead generation, and business growth.

How IOGOOS SEO Services Drive Real Business Results

Our SEO experts work with a clear objective:

✔ Improve search visibility
✔ Increase organic traffic
✔ Generate qualified leads
✔ Strengthen brand authority
✔ Deliver consistent ROI

Through continuous optimization and strategic execution, we help businesses expand market share and outperform competitors. Our SEO services in India are designed to generate real leads, not just rankings, by attracting high-intent traffic that converts into paying customers. Using data-driven strategies, in-depth keyword research, and conversion-focused optimization, we ensure measurable growth, stronger online visibility, and long-term ROI for businesses across industries.

Final Thoughts: SEO Is a Long-Term Investment That Pays Off

SEO services are not about quick wins—they are about building a digital foundation that grows stronger over time. When done correctly, SEO delivers:

  • Stable rankings

  • Consistent organic leads

  • Improved brand trust

  • Sustainable business growth

If your blog or website isn’t indexing or ranking yet, it’s not a failure—it’s a signal that structure, depth, and strategy need refinement.

With expert SEO services from IOGOOS Solution, your website can move from invisibility to authority—step by step, month by month.

Struggling to Choose the Right SEO Company for Your Business?

SEO services vary from business to business, and choosing the right strategy can make all the difference. At IOGOOS, our team of SEO experts follows complete white-hat SEO practices to help you achieve sustainable business growth. Search Engine Optimization is essential for every industry, as it helps businesses reach potential customers at the right time.

Our SEO services focus on identifying high-quality, intent-driven keywords that bring your website to the top of search engine results. We don’t just drive traffic—we help you generate quality, organic leads that convert. With carefully planned SEO campaigns, we increase website visibility, boost traffic, and improve overall performance.

At IOGOOS Solution, we help you manage your SEO campaigns more efficiently and effectively, giving your business a competitive edge. Our proven approach shows how SEO services in India generate real leads, helping you expand your market share and grow consistently in a competitive digital landscape.

SEO Services

IOGOOS can expand your online advertising and marketing wishes and assist you to attain your ability customers and commercial enterprise targets. search engine optimization approach SEO facilitates to development of your business everywhere in the world. Additionally, they enhance your website rating and organic site visitors. the best ranking of your web page on any search engine website can assure you excessive conversion rates. Your goal marketplace turns into more aware about you so long as you hold your apex role.

IOGOOS consists of an entire internet site audit report, content material survey, consisting of title tags, Meta description, content evaluation, heading tags, and extra. Because content material is a giant part of SEO – keywords density and their prominence with content placement also are optimized for optimum effects.

From an SEO point of view, WordPress provides a Yoast plugin that helps a lot in optimizing SEO factors. IOGOOS Solution is the leading WordPress Development Services Company that has a complete CMS solution. We help to make the best experience for you with complete support from the initial stage to the end.

What you can anticipate from SEO Services?

In today’s competitive digital environment, every business—small or large—needs consistent revenue and visibility. The real challenge is not whether digital promotion is required, but how to do it effectively. This is where SEO services play a crucial role in building a sustainable online presence and driving long-term growth.

The Best SEO Services affect a large target audience in various ways. The format and scope of digital marketing are much wider than you think. The most notable point with SEO is to determine your business outlook. Visitors need key points that solve their problems Share complex solution points affecting the business.

Search Engine Optimization (SEO) is one of the most reliable digital marketing strategies because it focuses on attracting users who are already searching for your products or services. Choosing the best SEO services helps businesses improve visibility, generate qualified leads, and stay competitive in search engine results.

Why Businesses Invest in SEO Services

Many businesses hesitate before hiring an SEO agency, often questioning whether the investment will deliver measurable results. When done correctly, SEO is not an expense—it is a long-term business asset.

A professional SEO company focuses on:

  • Understanding your business goals

  • Identifying customer search intent

  • Optimizing your website for relevant keywords

  • Improving user experience and technical performance

The goal is not just traffic, but traffic that converts.

Organic Growth Is the Core of SEO

A professional and Top SEO Company applies a business-oriented approach to SEO services that truly drive organic traffic and growth. But in the present scenario, it is a fact that every business sector is facing a major crisis. It is necessary to convert the audience to conversion. Then it will be called a successful investment.

One of the biggest advantages of SEO is organic growth. Unlike paid ads, organic traffic continues to deliver results over time. A top SEO company uses ethical, business-oriented strategies to improve rankings while maintaining long-term stability.

Organic SEO helps businesses:

  • Reach a larger and more relevant audience

  • Build trust with search engines and users

  • Reduce dependency on paid advertising

  • Achieve consistent growth even during uncertain market conditions

Especially during challenging times, businesses must focus on strategies that deliver sustainable results—and organic SEO does exactly that.

Best SEO Services

Turning Traffic into Conversions

Ranking on search engines is only part of the process. Effective SEO services focus on conversion optimization as well. This includes improving website structure, content clarity, page speed, and navigation so visitors can easily find what they are looking for.

For example:

  • Service-based businesses benefit from clear call-to-actions

  • eCommerce websites need fast loading pages and smooth navigation

  • Mobile optimization is essential for modern users

A well-optimized website ensures that visitors don’t just arrive—but take action.

Grab an opportunity to transform

The Best SEO Services will increase your sales and although you have a narrow view. It is in the hands of SEO experts that the more keyword ranking they maintain; the more inquiries will be made. Then only businesses are running in the long run. It also includes plans to build a profitable business on a large scale. If you are running an eCommerce store, you may need to renovate the website on updated technology that makes engaging, easy navigation to the user that helps visitors navigate easily. For this, Expert Shopify developer guides well. You only need to create the right set of business plans.

Brand success

After the success of SEO, you are now a brand. Every competitor would like to come up. It is a sign of value for your business. This ensures that without digital marketing, it is almost impossible to make a brand. In the end, focused point is that hang on Trusted, best, and Affordable SEO Services. Give well-focused on the points before putting the finishing touches too.

SEO Services Help Scale Your Business

The best SEO services are designed to support long-term business expansion. As keyword rankings improve, businesses experience higher visibility, more inquiries, and increased brand recognition.

For eCommerce businesses, SEO may also involve:

  • Website restructuring
  • Platform optimization (such as Shopify SEO)
  • Improved user experience and product visibility

With the right SEO strategy, businesses can scale efficiently without constantly increasing advertising costs.

Building Brand Authority Through SEO

Once your website consistently ranks on search engines, your business naturally gains credibility. Higher visibility leads to stronger brand recognition, and competitors begin to notice your presence.

SEO helps establish your business as:

  • A trusted industry authority
  • A reliable solution provider
  • A recognizable brand in your niche

In today’s digital world, building a brand without SEO is extremely difficult.

Final Thoughts

Investing in trusted, affordable SEO services is one of the smartest decisions a business can make. The key is to work with an experienced SEO agency that focuses on transparency, strategy, and measurable outcomes.

Before choosing an SEO partner, ensure they:

  • Understand your business goals
  • Use ethical SEO practices
  • Focus on long-term growth, not shortcuts

When implemented correctly, SEO delivers visibility, credibility, and sustainable business success.

Hire SEO Expert
SEO Services India

How Laravel Development Services in Do Gives a Boost to your Business

Which is probably the most optimal PHP based mostly framework available for sale nowadays? If laravel Development services are exactly what came to your thoughts, you are just right! And contains to be, since it has the prospective to create the fantastic custom web applications. This is exactly what the micro, medium and small businesses look for. It really is simple. It really is fast. It gets the least scope to be wrong.

Laravel development services in India invigorate businesses by providing scalable, efficient solutions tailored to unique needs. Leveraging the power of this versatile PHP framework, businesses experience accelerated development cycles and enhanced performance. With a skilled workforce adept at harnessing Laravel’s capabilities, companies gain a competitive edge through streamlined processes and robust web applications. By capitalizing on the expertise and innovation offered by Indian developers, businesses witness significant boosts in efficiency, productivity, and overall success.

If you’re looking for web Development or an e-com website for the startup, you will need something that offers you more teeth to bite. You will want web design services that not merely satisfy your unique needs. Actually, you will need a Framework, which satisfies numerous needs. Well, a laravel Development Services in India is with the capacity of doing this.

So, why is Laravel Development Services in India the best option for you yourself to boost your Business?

Outrageous Popularity (Laravel Development services in India)

You don’t desire to be in times where you search for change in your online application and you also lack assets while generating those changes. A lot the more options you obtain, the simpler it gets for you yourself to deliver. In the end, any eCommerce website design service provider will deliver the best answers to their customers. The solutions usually are advantageous for firms. Tell us how laravel can provide this for you.

Laravel is among the most trending & most popular frameworks on the market. What it could do for you personally is that you will get the help of a residential area of laravel Developers. Thousands of skilled and innovative web designers can resolve your issues anytime and anyplace. It even offers excellent paperwork amongst numerous php frameworks. This assists your developers to utilize and find out about various laravel components.

Amplified Performance

One of the better marketing approaches for any business will be promoted through person to person. Person to person publicity can perform wonders for just about any company. A Laravel development company would like to boost the business of its clients to gain a reputation. Laravel allows overall performance enhancement from the built apps. The performance from the apps developed will be faster. Actually, the development of the apps also requires a lesser timeframe. In short, it could easily add versatile features to an application.

Laravel Development Services in India supports many caching systems like Memcached and Redis natively. What it could do is, it could amplify the performance from the apps built deploying it. In fact, you can even configure several caching systems in Laravel. Laravel does indeed give you more teeth to bite! Its document cache driver stores various cached objects within the file system. Thus giving you a chance to develop applications rapidly. The faster you build the app, trigger faster revenues.

Simplified Authentication

An owner of the web application would like to make sure that the users are usually genuine. That’s, the users are in fact who they claim to be. You’ll want to keep carefully the unauthorized users from gaining usage of paid resources. Laravel makes the execution of authentication simpler. While providing a seamless solution to organize logic, in addition, it provides from the box configuration. You can even have to control the usage of resources. This makes certain that unauthorized users stay distant from their own valuable resources.

Rigorous Security

When you own an e-com business where all of your resources and privacy of the client data reaches risk. Your organization needs a risk-free system. Laravel is really a highly secure system. It provides strenuous security against many threats. One’s body is secure against risks such as for example SQI injections and cross-site forgery demands.

Your codebase is also remarkably guarded. This enables your online app to execute seamlessly without security threats. It can help in reducing the chance factor. This is actually the main aim of any Laravel development company.

Time is Money

The web application development using Laravel is simpler and faster. It generally does not need development using complex codes. The best of laravel is a MVC framework. This gives the entire needed infrastructure, which needs for building websites. Therefore it also saves an ample amount for development. On a regular basis spent in Designing, templating, configuration security, etc, might have a productive use. The additional time you save or use productively; it eventually results in higher revenue generation.

Attract more Audiences

The assistance to offer laravel Development companies is wide-spread. Among the great things about a laravel Web development is that it empowers you for developing a multilingual application. By causing the most from the laravel framework that is achievable. Moreover, when you yourself have a multilingual app, you’re liable to reach more amounts of people with ease. Actually, the app is a feature and scalable. In addition, the technology does apply to any browser or device. This may attract increased traffic towards your business web app.

Traffic Management

It’s true that your online app will attract increasingly more traffic someday or even today. Now, the more traffic a web app gets, the more are the number of requests it requires to take care of every second. This implies that the hosting of the application will undoubtedly be costly. Sometimes even the webserver can go wrong with data loss. You don’t desire to be in this example!

Laravel Development Services in India is among the best solutions for increasing the revenues of your business. It requires extremely less time for the development of a web app using Laravel. Development using laravel is simple and fast. The number of developing options you obtain due to its astounding popularity. Whenever your web app is capable of doing faster with endless complex features with simplicity, it really will attract more amount of users. The security features and the lucid traffic management will be the supreme requirement of any growing business today. All these gel up together with each other to improve your earnings

Also Read: SEO Services in India

Using Social Networks to get more Google Juice

Hello readers, I hope you are benefiting from Part 1 and Part 2 of Google Juice: Hard to Get but Tasty to Drink Series. As promised, I am here with Part 3 of this Google Juice Series in which I am going to share with you a very effective trick to place your website quicker and higher up in Google Search results.

Leveraging social networks to enhance your Google ranking, involves strategically sharing content across platforms like Facebook, Twitter, LinkedIn, and Instagram to drive traffic back to your website. By creating shareable, high-quality content and engaging with your audience through comments, shares, and likes, you increase your online visibility and social signals, which are indirect factors Google considers for ranking. Additionally, social media profiles and posts often appear in search results, further boosting your online presence. Collaborating with influencers and encouraging user-generated content can amplify your reach, leading to more inbound links and higher search engine visibility, ultimately enhancing your site’s SEO performance.

Are you wondering how promoting your pages on Social Networks can get you more Google Juice? Well, let me explain this with an example:

Search Google for the term Floral V/S Grunge, the first result will point you to one of my earlier posts. Now take a closer look at the other search results.

Did you notice something? Observe a bit carefully and be surprised! You’ll see that the Floral VS Grunge post is listed on almost all major services like Flickr, Digg, BlogCatalog, Twitter, Friendfeed, Facebook, and many more. And all of them are indexed in Google and on the very first page!

Wow! How does it all work?

This is no big secret! It’s only a technique for some Google Juice from various social networking websites. All the services that you saw in the search results are those communities-based social networks that I use to keep in touch with my friends, family, and lovely readers. All I did after publishing a post was to share the Post Title and the Permalink with all my contacts on different social networks.

Also SEO improves website visibility in search engine rankings through keyword optimization, quality content, and backlinks. Social media boosts this by driving traffic and increasing engagement, signaling to search engines the relevance and authority of your site, thereby enhancing its ranking and visibility.

This way I get a lot of people to visit my posts on the website and the real magic is Google Juice that comes along.  When you search for relevant terms, many of the listed results will point to your post/page either directly or indirectly. You get the point, right!!

But isn’t this spamming?

No. It is absolutely not. I just shared my post with only my contacts that have chosen to receive updates from me. People follow me on Twitter because they want to keep a track of whatever I do. Subscribers want me to update them with new posts and pages. If I set my Facebook, Orkut, or IM status to a link pointing to my blog posts, I am not spamming anyone’s social profiles or emails!

I am not sending anyone any emails to buy my services whatsoever. I just created something and I am sharing it. Sharing is caring, not spamming!

So, how do I go about with this?

Start using social networks. Create an account on MyBlogLog (Yahoo), BlogCatalog, Twitter, Friendfeed, Facebook, Twitter, StumbleUpon, Digg, Plurk, Del.icio.us, etc. There are hundreds of them all around the Internet. Find some time to read reviews and do research on which ones will be the most useful for you and how much time you can spare to spend on these. What I feel is that the few moments you can spare to spend on promoting your posts effectively for a little extra Google Juice. Worth it, man!

And, to make your life easier…

Now, I am going to recommend to you, an awesome service that will save you a lot of time and effort. It’s definitely going to make your life a lot easier! Ping.FM is a service that you can use to share your stuff and thoughts on multiple websites with just one click. It is exactly like the website puts it, “Ping.fm is a simple service that makes updating your social networks a snap.”

I know time is precious, and so here you go with Ping.FM, But some more icing on the cake is always nice. So I’d further go on to share this nifty Firefox Add-on – PingFire. PingFire is a Firefox add-on for Ping.FM service. It adds a tiny button in your browser which helps to use this service with great ease and comfort.

To use PingFire, you need to update your username and application key in the add-on options. You will find your application key at //ping.fm/key/ and you need to be logged in to Ping.fm to access this URI. So go ahead, implement these simple tips and extract some Google Juice out of social networks that you use.

I hope you enjoyed reading this post and learned something new! I’ve more in store for you but I’ll keep them for a later post. Please feel free to share some of your SEO tips. Drop us a comment using the form below. Your comments and feedback are valuable and much appreciated.

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How-To: Copy current directory path in Terminal

While working on multiple projects I always need to copy the current path of a directory in Terminal. I used to use the command pwd in the terminal that prints the current directory path in the terminal and then I have to select the path with the mouse to copy and paste the same where I needed.

I hate to use the mouse as it wastes a lot of time and to save time and copy the current path without selecting it with the mouse, I found this command and use it all the time.

pwd | pbcopy

This command will copy the current directory path to the clipboard and we can then press CMD+V (CTRL+V for Windows) to paste the path wherever needed.

I hope this will help someone save time and be more productive.+

Website Design Services

Revamp your online presence with our top-notch website design services! Elevate your brand and capture your audience’s attention with stunning, responsive designs tailored to your unique needs. Our skilled team blends creativity with functionality, ensuring a seamless user experience that drives results. From eye-catching visuals to user-friendly navigation, we prioritize every detail to make your website stand out. Let us transform your vision into a captivating digital reality. Contact us today for expert website design services that leave a lasting impression. Your success is our priority!

Let’s have a quick call to discuss our approach develop website.

Our Services

How do growing organic traffic and increasing website visitors generate leads and revenue?

We need to perform the following step to get more online traffic, leads, and sales:

On-Page SEO


On-page SEO is the foundation of any good digital marketing strategy. The business websites need to be optimized for both users and search engines that help to found and engaged visitors. This is one of the first things SEO Experts will tackle to get your website ranking.

The SEO experts will do keyword research on your products/services, optimise website titles and meta information, add internal/external links, content write and perform an SEO audit to see how perform benchmarking.

Off-Page SEO


Off-page SEO is more than just linking building & backlinking to websites. It also includes brand mentions, content marketing, citations, social media, reviews, and more. If you want your website to gain a competitive advantage in the Google search results, off-site SEO is the key task to perform.

This SEO service includes analysing your competitors for easy backlinks, sourcing guest post opportunities, finding unlinked mentions, paying for advertorial articles, and finding broken links among many other strategies.

Technical SEO


Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).

There are many SEO consultants in world struggle with technical SEO, because they are not a technical person or don’t have developers on their team to handle the work. This then leads to outsourcing and poor quality results.

Another example of technical SEO would be building an XML sitemap for your website. The first major step in establishing a technical SEO strategy is setting up your website correctly so every page functions as it should. Google (and other search engines) crawls this file to understand your site better.

By following these guidelines, you can help to ensure that the security and structure of your site meets the expectation of search engine algorithms, and is rewarded in search results accordingly.

Use SSL


Website must be user & mobile friendly
Speedup your website and must be load under 2 second.
Fix duplicate content issues
Create & regular update XML sitemap
Consider enabling AMP
Add structure data markup to your webite
Register website with google search console and bing webmaster tools

Local SEO


Local SEO services are digital marketing services that help businesses appear in search results for location-related searches, such as for users in close proximity to the business. For example, local SEO can help a pizza shop rank for the search query “pizza near me” in searches by nearby users.

If your business has a physical location or services specific geographic areas, you can benefit greatly from this. Nearly 56% of all Google searches are for local products/services. This means if your business isn’t locally optimised by a professional, you could be missing out on those leads.

If you need any further assistment and our digital marketing services. You can drop a email at info@iogoos.com

Google Juice: Hard To Get But Tasty To Drink! Part-1

What is Google juice anyway?

If you’ve been blogging for a while I am pretty sure you are not new to this term. For everyone else, I’ll take a few words to explain what it is and how to get it to save you valuable time and several hours of study and research.

In search engine optimization (SEO) terminology, Google Juice is a term that means the unique visitors coming to your website from search engines (primarily Google, because of its domination in the Search Engine market). This is also known as organic traffic which only stops by if your website is optimized for search engines like Google, Yahoo, MSN, etc.

Importance of Google Juice

The more you get, the better it is for you. As per the research done by forrester.com, 80% of Internet users find websites by searching for keywords on popular search engines like Google, Yahoo, MSN Live, Ask, etc. and it’s really important that your web pages are listed in the results. If for a particular search term, pages from your website are listed on the first page of the search results then you are going to have loads of visitors stopping by your website if they are looking for that search term or related stuff.

Pages from your websites stand a chance of getting some visitors even if they are listed on the second or even third page of the search results. Otherwise, you shouldn’t (actually, you can’t!) expect significant traffic coming in from Search Engines unless the person who’s looking for something is patient enough to dig a couple of pages of search results for some search term.

How well are you ranked in Search Engines?

Technically speaking what makes your web presence known is your search engine ranks. Simply put, how well you are known online is determined by the rank your website enjoys in search engines. Page Rank (PR) by Google is one such important metric assigned to websites listed in Google Search Results which webmasters and advertisers often use to judge the quality of a website. The higher it is (on a scale of 10), the better a website is considered, and the higher it is listed in Google Search Engine Results. Obviously, it enjoys more Google Juice than lower-ranked websites.

Get listed in Google within 30 minutes

All those SEO and Make Money Online websites next door will try to show you ways to scale the first page of Search Engine results once you’re listed but what they won’t tell you is how to get listed in Google search results within 30 minutes!

We’ll consider scaling the front page of search results in a later post in the SEO series but right now concentrate on how to get your web pages listed so soon.

This post is the first part of this series (Get Listed in Google within 30 minutes) and will be focused on websites and blogs built with WordPress as CMS. However, a lot of these tips apply to static websites as well. So, let’s start sharing best practices…

WordPress Plugins and SEO

With the popularity of WordPress and the contributions of the WP community, managing websites and implementing SEO has become a lot easier. There are various WordPress plug-ins that are available for SEO purposes but the 2 plug-ins I would like to recommend to you are:

1. Google XML Sitemaps
This plug-in will create a Google sitemap compliant XML-Sitemap of your WordPress blog. It supports all of the WordPress-generated pages as well as custom ones. Every time you edit or create a post, your site map is updated and all major search engines that support the site map protocol, like ASK.com, Google, MSN Search, and YAHOO, are notified about the update.

Once you activate this plug-in go-to plug-in settings and create the sitemap for the first time. You can see the output with this URI: //www.your-domain.com/sitemap.xml. Now we have our sitemap ready so let’s tell Google about it. Type //www.google.com/sitemaps in your browser and log in with your Google ID and Password.

On this website you can submit your sitemap to Google and Google will start indexing your website. This process requires site verification where you need to add a Meta tag or upload an HTML file to your web server. It’s very easy to complete and you can get step-by-step instructions on the Google website.

2. All in One SEO Pack
This plug-in optimizes your WordPress website/blog for Search Engines. It automatically optimizes page titles for search engines and generates META tags. This avoids the typical duplicate content found on WordPress blogs. For WordPress 2.7 (the latest version) you don’t even have to look at the options, it works out of the box. You can override any title and set any META description and any META keywords you want while writing the posts or pages. You can fine-tune almost everything related to search engine optimization. To get the most out of it, do a little keyword research for the content and use the best keywords while writing the posts and pages.

Tomorrow, I will further dig into SEO stuff relating to getting listed in Google within 30 minutes of updating your blog/website. The next thing I’ll talk about is services that your WordPress can automatically ping and notify them about updated content. I’ll also tell you how to fine-tune your link structure (permalinks) as they are not very search engine friendly by default. Stay tuned…

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Google Juice: Update Services and Optimize Link Structure

Hello again. So, after reading Part 1 do you still think getting that tasty Google Juice is all that difficult? No, it isn’t. You just need to be right with the basics. After talking about WordPress Plugins to assist you in SEO, today we’re going to talk about how to ping Site Update Services from your WordPress website and about tuning your web site’s link structure (permalinks).

Pinging Site Update Services

As this WordPress Codex page explains,

Update Services are tools you can use to let other people know you’ve updated your blog. WordPress automatically notifies popular Update Services that you’ve updated your blog by sending a XML-RPCping each time you create or update a post. In turn, Update Services process the ping and updates their proprietary indices with your update. Now people browsing sites like Technorati or Sphere can find your most recent posts!

There are several site update services up and running which you can add in WP-admin >> Settings >> Writing, in the update services section. Add one service URI per line. Once you update your WordPress website with a new post or new page, these services will automatically be pinged. Then these pings are processed and associated indices (plural of index) are updated with your update.

You can have a list of active update services from this WordPress Codex page and copy them into your update services section (WP-admin >> Settings >> Writing). As easy as that!

Having title of the post or keywords from the post in the URI of your web page is obviously better than having numbers, question marks and other symbols. Not only humans can identify the subject of the page from its URI but search engines also find it easier to identify and assort web pages in this manner. A link like this: https://www.iogoos.com/using-social-networks-to-get-more-google-juice/ tells you and Google bots clearly what the page is going to be about. However the WordPress default, which for the same page is //iogoos.com/blog/ (click to see that it’s actually the same!), which is not at all intuitive.

You can easily figure it out that if you are Google’ing from a specific keyword then obviously the results will list URI with these keywords in the link higher than the URI containing numbers and/or symbols.

Note that this tip is very effective for static websites as well. Always name and link your website and web pages with the title of the page, or keywords relating to the subject of the page instead of serial numbers.

You can learn furthermore about what permalinks are and how to use them on Using Permalinks page of WordPress Codex. The WordPress default link structure, also known as the Ugly permalinks structure is the least SEO-friendly link structure. However, changing your permalinks is easy.

On logoos and my other websites, I am using /%category%/%postname% structure which has remained pretty fruitful for me. You can optimize your own links by following these steps:

  1. Log in to WordPress Admin Area
  2. Open the Settings Menu and Click Permalinks
  3. Click Custom Structure and customize the link structure.

Refer to the Using Permalinks page to see various tags that you can use.

Please note that websites hosted on Windows-based hosts (Microsoft IIS Servers) experience issues setting up SEO-friendly pretty permalinks. So in case you’re on such a one, stick to the ugly or almost pretty permalinks to avoid issues, or migrate to a Linux-based host.

Pinging a maximum number of Site Update Services and tuning your link structure play a good deal to get you listed in Google search results or other search engines in less than 30 minutes! Try implementing these magic tricks on your website and let me know how well did they work out for you.

And for the next part of this series, we are going to discuss how to use various social networks to promote our websites and blogs. We’ll talk about what all services you can use and how they are important for you and your website. Till then, see you.

Using Social Networks to get more Google Juice

Hello readers, I hope you are benefiting from Part 1 and Part 2 of Google Juice: Hard to Get but Tasty to Drink Series. As promised, I am here with Part 3 of this Google Juice Series in which I am going to share with you a very effective trick to place your website quicker and higher up in Google Search results.

Are you wondering how promoting your pages on Social Networks can get you more Google Juice? Well, let me explain this with an example:

Search Google for the term Floral V/S Grunge, the first result will point you to one of my earlier posts. Now take a closer look at the other search results.

Did you notice something? Observe a bit carefully and be surprised! You’ll see that the Floral VS Grunge post is listed on almost all major services like Flickr, Digg, BlogCatalog, Twitter, Friendfeed, Facebook, and many more. And all of them are indexed in Google and on the very first page!

Wow! How does it all work?

This is no big secret! It’s only a technique for some Google Juice from various social networking websites. All the services that you saw in the search results are those communities-based social networks that I use to keep in touch with my friends, family, and lovely readers. All I did after publishing a post was to share the Post Title and the Permalink with all my contacts on different social networks. This way I get a lot of people to visit my posts on the website and the real magic is Google Juice that comes along.  When you search for relevant terms, many of the listed results will point to your post/page either directly or indirectly. You get the point, right!!

But isn’t this spamming?

No. It is absolutely not. I just shared my post with only my contacts that have chosen to receive updates from me. People follow me on Twitter because they want to keep a track of whatever I do. Subscribers want me to update them with new posts and pages. If I set my Facebook, Orkut, or IM status to a link pointing to my blog posts, I am not spamming anyone’s social profiles or emails!

I am not sending anyone any emails to buy my services whatsoever. I just created something and I am sharing it. Sharing is caring, not spamming!

So, how do I go about with this?

Start using social networks. Create an account on MyBlogLog (Yahoo), BlogCatalog, Twitter, Friendfeed, Facebook, Twitter, StumbleUpon, Digg, Plurk, Del.icio.us, etc. There are hundreds of them all around the Internet. Find some time to read reviews and do research on which ones will be the most useful for you and how much time you can spare to spend on these. What I feel is that the few moments you can spare to spend on promoting your posts effectively for a little extra Google Juice. Worth it, man!

And, to make your life easier…

Now, I am going to recommend to you, an awesome service that will save you a lot of time and effort. It’s definitely going to make your life a lot easier! Ping.FM is a service that you can use to share your stuff and thoughts on multiple websites with just one click. It is exactly like the website puts it, “Ping.fm is a simple service that makes updating your social networks a snap.”

I know time is precious, and so here you go with Ping.FM, But some more icing on the cake is always nice. So I’d further go on to share this nifty Firefox Add-on – PingFire. PingFire is a Firefox add-on for Ping.FM service. It adds a tiny button in your browser which helps to use this service with great ease and comfort.

To use PingFire, you need to update your username and application key in the add-on options. You will find your application key at //ping.fm/key/ and you need to be logged in to Ping.fm to access this URI. So go ahead, implement these simple tips and extract some Google Juice out of social networks that you use.

I hope you enjoyed reading this post and learned something new! I’ve more in store for you but I’ll keep them for a later post. Please feel free to share some of your SEO tips. Drop us a comment using the form below. Your comments and feedback are valuable and much appreciated.

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Why I use WordPress as CMS?

If you think WordPress is yet another blogging platform, take a quick look at other pages of iogoos.com (right from the homepage). Do you really think we could do this with  “Just-Another-Blogging-Software”? Absolutely not!!

Custom Pages, Custom Widgets, Photo Galleries, Portfolio, eCommerce! What, out of these, and even more hasn’t been set up using WordPress.

Only recently, I updated my portfolio with more websites that I had finished, which were not under non-disclosure policy. After adding these projects in my portfolio, I realized that in accomplishing 90% of my work, WordPress plays the role of a CMS. With all the work done so far I am amazed by just how much of its capability I have discovered and how much of it is still unknown to me. Here are a few things that my clients ask when I recommend using WordPress, even for static websites, and what I’ve to say to back my recommendation.

Is it easy to use?

It is The Most Robust and Feature-Filled Platform, which is not only easy to use, but also, very much user friendly. So far all my clients are really happy with the decision to use WordPress as a backend. Moreover, WordPress.tv has made our lives much easier. I refer my clients to this website to learn the features and backend functionality while I am busy creating the best solutions for their requirements.

I need a blog as well…

I guess everyone has realized the value of blogging for their personal and professional web presence by now and most of my clients ask for a blogging platform with a unique and custom website design. It’s really easy to create a few custom pages within WordPress, rather than, creating a WordPress theme that matches the website design. And its really easy to embed WordPress features on these static web pages.

What about Search Engine Optimization?

I am pretty sure you are not new to this term and would want your website to be listed in top search results. With WordPress, you can use plugins like All in One SEO Pack, just to name some, that does most of the work without user intervention. SEO is a wide topic and there’s a lot that needs to be done to achieve good search engine rankings. However, a WordPress installation with a few plugins can help you get there without much hard work. You might want to check a few posts I have written on search engine optimization.

What all WordPress can do?

Honestly, I can’t deny that after using WordPress I haven’t even cared to search for any other CMS. WordPress is an amazing platform which can be customized to create Personal websites, Portfolio, e-Commerce, Galleries and Photo Blogs, Magazine or News websites, Article Libraries and a lot more. If you are comfortable with custom functions and template tags you can actually do wonders with just a single custom WordPress theme.

I don’t know programming?

While creating websites for my clients, I make sure they don’t have to spend their valuable time learning xHTML/CSS to update their websites. I have taken WordPress customization to next level where it provides a separate section in admin area to update the front end of our custom themes. It also has WYSIWYG capabilities where you can update and stylize the content which is not a part of WordPress post or page.

Moreover, these custom functions don’t save any data in core WordPress database tables (wp_options) so there’s no chance it won’t work with any other plugins and features.

Here’s a screenshot of Custom Theme Options I provide to make my client’s life a bit easier.

Theme settings

That’s not all, to add a few more features in the list…

  • WordPress is Free and Opensource
  • WordPress is easy to install and upgrade
  • WordPress is standard compliant
  • WordPress is Popular (CNET, Ford, ZDNET and various other popular sites has used WordPress as a CMS)
  • Free support from a vibrant and amazing community of developers and contributors
  • Huge amount of documentation is available
  • Plugins are available for almost everything you can think of

I bet no other CMS can compete with this master piece. If you are using WordPress as CMS please drop your website links in comments. Don’t try to spam as a very powerful spam protection plugin (Akismet) comes with its default installation 😀

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